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Monthly Archives: May 2017

Steps to Consider when Starting a Photography Business

1. Start by defining the type of photography you choose to offer your clients. Everyone has a different reason for becoming involved in photography. Some love working with babies and children. Some prefer working on location with families and pets. Some love commercial work, and making products come alive. Some find passion in creating wedding photography.

While many photographers choose multiple specialties, keep in mind that any one of these can make a lucrative career. The more passion you have in your chosen line of photography, the easier it is to promote your work, and get known within your specialty.

2. Establish your business identity. Once you decide on your specialty, use that specialty to identify your name and your brand. While some photography studios are named after the business owner, others use a more generic name.

A name is a personal choice. But above all, make sure your name speaks to your desired clientele.

3. Decide what resources you need for your business. Do you need a commercial location for a studio? Will you work out of your home? What type of camera equipment will you need? While a start-up business shouldn’t invest in extravagant equipment, you should purchase enough equipment to sufficiently do your job, and to have backup equipment available at all sessions.

4. Decide what vendors you will be using for your business. A photography studio needs a variety of services, including a professional photography lab, album companies, framing companies, office supplies, and production supplies.

An easy way to find many of these vendors is to attend a photography expo. There are many local, regional, national and international expos available to the professional photographer, including Professional Photographers of America, and Wedding and Portrait Photographers International. And sign up for newsletters at places like VirtualPhotographyStudio.com to stay on top of some of the newest and most exciting trends.

5. Join professional organizations to network with like-minded individuals. There are a variety of professional photographer organizations. It’s also important to join organizations in your community, such as entrepreneur groups, networking groups, and chamber of commerce’s. All can provide you with invaluable resources.

6. Market your business to prospective clients. Every business needs customers to survive. Top priority for any new business is to bring in new clients not only to establish yourself as a business, but also to begin making a profit for your business.

7. Add your own goals to your photography business checklist. Provide specific goals that will help you realize your dream. Add things like ‘quit full time job in October’ to help motivate you to take action on your ideas.

 

Techniques of Photography

Standard lenses

Standard lenses are the most common use on today market. A standard lens has a focal length between 40 mm and 60 mm, which can be used for all types of photography. It’s the most flexible of all the lenses and should remain on the camera body at all times.

Telephoto zoom lens

for any one interested in wildlife photography a telephoto lens should become your standard lens. With a focal length of between 60 mm and 300 mm, this is also a perfect lens for the sport enthusiast. The telephoto lens allows you to capture the far away object and can also be used for landscape images

You can use this lens for close-ups, but be careful with your composition. Large areas of the image will become blank and could destroy your picture.

When using a telephoto lens always make sure that you have the camera supported with a tripod. If you cant use a tripod try using a beanbag – rest the lens on the bag when taking your images.

Wide-angle lens

Wide angle lens is the choice of most landscape photographers. They allow you to include as much of the scene as possible when you look in your viewfinder with a wide focal length of 17 mm to 40mm. The wider the lens you use, the closer you need to be to an object of foreground interest, to add impact to your photography. Ultra wide-angle lenses have a focal length of 8 mm to 28 mm.

Macro lens

Macro lens is perfect for ultra close-ups shots with an average focal length of 100 mm. If you are looking to take images of small objects, such as: flowers or insects, a macro lens should become part of your camera bag. A macro lens will also allow you to take unique abstract images. By using a wide aperture with a macro lens on natural shapes can create the perfect abstract image.

Film vs Digital Cameras

History

Originally, there was resistance from the professional photographers to buying digital because the quality of digital images was significantly less than film quality. But now, the resolution and sharpness of digital images has all but caught up to what is possible with film, and certainly any images I print (up to 13″x19″) are handled by digital just as well as film. Quality printers and paper for the non-professional market have improved, too, so printing selective images at home is now a viable option.

Feedback

The real reason why I prefer digital cameras over film is because digital cameras allow you the ability to see your image immediately, without you having to go home and develop the film before you figure out what you should have done differently. It also gives you the freedom to delete bad images immediately, without having to pay for any extra developing – I can’t tell you how many rolls of film I’ve wasted with poor shots, only to throw them away and be frustrated. With digital, I don’t care how many shots of the same thing I take unless I’m close to filling up my flash card. If the sun comes out after you’ve taken your last shot, you can delete it and snap another.

ISO Settings

ISO is also conveniently handled with digital cameras by giving you the ability to change the ISO setting in between shots. In the film cameras, you had to wait until you were finished with your current roll of film before rewinding and switching your 800 ISO-rated film to a 100 ISO-rated film. What a pain!

Cost

The up-front cost of a digital camera is usually more than a film camera because you have to purchase a flash card on which to store your digital images, instead of rolls of film. However, the long term cost of digital photography is notably cheaper since you never have to buy a flash card again – buying film and paying for development is very expensive, and is where a lot of companies make their money. Having said that, even large companies like Kodak have noted the market shift towards digital photography and have stopped making some film types altogether in favour of supplying the home markets with photo quality paper for the home printers.

In conclusion, I highly recommend that amateur photographers purchase digital cameras instead of film cameras because of the ability to change ISO between shots, the high quality of resulting images, the ability to immediately view your image, and the long-term cost savings.