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If You Read One Article About Resources, Read This One

How to Design an Effective Book Cover

Even a great book may never depart from the bookstore if the cover doesn’t capture the reader’s eye. Bottom line, the way your book cover looks is likely the most crucial part of the entire book design and marketing process.

The following are some tips to help you make an effective book cover mockup:

Check out similar book covers.

Visit online and local bookstores and take a look at books in your category. When you go to the area of the store where your book could be someday, what’s the first cover that caught your eye and for what reason? What made the cover stand out from the others? In the same way, study the covers you found to be the worst. Take all such questions into account when creating our book cover mockup.

Choose the right colors.

Take note of the psychological impact of the colors you choose for your cover. If your book talks about with meditation, you may want to avoid an orange or red cover as these colors are more exciting than relaxing. Try white or blue in your book cover mockup, and you will find them more soothing and probably more suitable. Again, take a look at other same-genre books as well as the colors they use. How would you like people to feel about your book? What colors can give you that feeling?

Put your title and name in the right places.

Unless you’re Stephen King, your name should be printed at the bottom portion of the cover. Your title should instead be on top and as big as your name or bigger if possible. Once you have made a name for yourself as a writer, you can put your name as the main attraction of your cover. In any case, the letters must stand out and be easy to read. It’s always best to use simple fonts in neutral colors, like black or white, and on your book cover mockup, make sure the text won’t blend in fully with the color it sits on.

Use matching art.

Be sure the artwork fits your book’s content and does not change what the book is really about. After Agatha Christie’s death, her murder mystery books had covers that featured gory illustrations, such as needles sticking out of someone’s eyes and blood streaming out of someone’s mouth. The covers caught attention, but that’s it. People generally have an aversion to gruesome images. So don’t be happy just having them take a look – they should want to look deeper.

Simplicity is key.

Be sure the cover is not chaotic. Try a distance test. Reduced your book cover mockup to one inch in height – the size it will be on the Internet. If your artwork could not be easily distinguished at that size, it is too complicated. Also have the cover at book size and see how it looks from ten feet away. If the artwork couldn’t be distinguish it that easily, it may not be the right choice.